Coming a week after the Super Bowl, the Grammy Awards are also something of an advertising showcase, if a less expansive (and expensive) one. Sunday’s telecast featured some previously released ads from major marketers—notably, Adidas. But it also had some cool new commercials, too.
Check out some of the high-profile spots from Grammys night below.
Pixel – Tributes by you, Phone by Google
Google’s lovely tribute to Prince, featuring a medley of covers of his song Nothing Compares 2 U (made famous, of course, by Sinead O’Connor in 1990), aired during the Grammy’s broadcast right after the Prince tribute.
Target – Carly Rae Jepsen & Lil Yachty – It Takes Two
Target made a splash during last year’s Grammy Awards by airing a four-minute live music video with Gwen Stefani. This year’s project wasn’t quite as ambitious, but was plenty of fun—a three-minute music video with Carly Rae Jepsen and Lil Yachty doing their own version of the ’80s hit “It Takes Two” (originally recorded by Rob Base & DJ E-Z Rock). Roman Coppola directed the video, which was choreographed by Mandy Moore.
Lincoln – Cord
The automaker teamed with Gary Clark Jr. for its Grammys campaign, and it was a lot more than just a TV commercial. The brand worked with Revel and amplifier builder Ben Fargen to create a one-of-a-kind amp. It features design elements from the 2017 Continental, from the grille and wood details to perforated leather, precision dials and back-lit LED Lincoln logo. The amp also has 12 Revel speakers, the same found in many Lincoln vehicles. See the “Cord” spot, and a documentary about the amp, below.
Agency: Hudson Rouge
Nike – Equality
We knew this spot was coming, and it packed quite a punch.
Agency: Wieden + Kennedy.