According to a survey of 2,000 car buyers, a majority of consumers said they're likely to consider buying a car online in the future.
The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'
Most people skip preroll ads, but a new study could help advertisers find creative ways to make theirs more effective, including making them six seconds long.
When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time.
According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year, much of it online.
There are compelling differences when consumers go to various video platforms to watch product reviews.
Twitter continues to make big bets toward live video, livestreaming 400 events last quarter, but can all that live content create enough cash?