How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

We’re not about to stop working with YouTube anytime soon, but the risk factor is a reality. The onus is on us to carefully vet talent we recommend and clearly communicate risk to clients.

Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue

The brand's famous midwinter issue hits newsstands this week.

Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality

The #ShesGotDrive series stars YouTube creators who overcame early struggles to become successful entrepreneurs.

PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands

PewDiePie, a YouTuber with 53 million subscribers, uploaded videos with anti-Semitic messages and was subsequently dropped by Disney's Makers Studios and YouTube.

LL Cool J, Matt LeBlanc and Other TV Stars Discuss the Most Memorable Ads They Appeared In

Brands like Gap, Heinz Ketchup and Ameritrade helped put them on the map or kept them afloat until their big break.

YouTube’s Biggest Star, PewDiePie, Has Been Dropped by Disney’s Maker Studios Over Anti-Semitism

As YouTube's most-watched star, Kjellberg had accrued 14.7 billion views and attracted 53 million subscribers.

After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe

Showrunner Noah Hawley talks about juggling his two FX shows, Legion and Fargo, which returns for its third season.

Mother Jones Wins Magazine of the Year at 2017 Ellies

The 41-year-old bimonthly beat out The New Yorker, Cosmopolitan, The California Sunday Magazine and New York magazine.

Katie Couric on National Geographic, Returning to Today, Life After Yahoo and Megyn Kelly

Katie Couric sat down with Adweek to discuss her new docuseries exploring gender in all its complexity.

Bryan Cranston Only Resurrects Breaking Bad’s Walter White if the Script Is Just Right

The actor said two great story ideas—and one big paycheck—led him to reprise his most famous role for a Super Bowl ad and SNL.