It will be ABC's highest single day of ad revenue all year.
Jason Lynch is a staff writer for Adweek.
Jason Lynch is Adweek's television beat writer, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV editor for People Magazine, he has been covering the TV and movie industries for more than a decade.
The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'
The network is marketing the show is if it were in its first season as an influx of younger OTT viewers brings new life to the network's content.
The company, which threw five upfront events last year, will shift to intimate gatherings with agencies beginning in March.
As part of this season's 30% reduction in ad load, the show's first two branded content pods will air in the coming weeks.
Brands like Gap, Heinz Ketchup and Ameritrade helped put them on the map or kept them afloat until their big break.
The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season.
The first show to come out of the new deal, the unscripted series Second Chance, will debut in April.
The company's top priority will be maximizing the revenue of BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount.