Jason Lynch

Jason Lynch is a staff writer for Adweek.
Jason Lynch is Adweek's television beat writer, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV editor for People Magazine, he has been covering the TV and movie industries for more than a decade.

ABC Sells Out Its Oscars Inventory, With 30-Second Spots Costing Up to $2.5 Million

It will be ABC's highest single day of ad revenue all year.

GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'

With Streaming Subscribers Surging, Showtime Prepares for a Fresh Boost From Billions

The network is marketing the show is if it were in its first season as an influx of younger OTT viewers brings new life to the network's content.

Viacom Is Swapping Its Elaborate Upfront Spectacles for Intimate Dinners With Its CEO

The company, which threw five upfront events last year, will shift to intimate gatherings with agencies beginning in March.

After SNL’s Highest Ratings in 6 Years, NBC Prepares the Show’s First Branded Content Spots

As part of this season's 30% reduction in ad load, the show's first two branded content pods will air in the coming weeks.

LL Cool J, Matt LeBlanc and Other TV Stars Discuss the Most Memorable Ads They Appeared In

Brands like Gap, Heinz Ketchup and Ameritrade helped put them on the map or kept them afloat until their big break.

Here’s What Broadcast TV Presidents Have Learned So Far This Season

The five broadcast chiefs talked with Adweek about the biggest lesson they’ve learned so far this season.

John Oliver Is Educating Trump on Major Issues With D.C. Ad Buy During Morning Cable News Shows

The first spot will run during all three cable news networks on Monday morning.

A+E Networks Joins the Long List of Media Companies Creating Original Series for Snapchat

The first show to come out of the new deal, the unscripted series Second Chance, will debut in April.

To Revive Viacom, Its New CEO Is Shifting Resources to 6 ‘Flagship’ Networks

The company's top priority will be maximizing the revenue of BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount.