Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.
Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Covergirl Names Droga5 Its New Lead Creative Agency

Droga5 wins the CoverGirl account from Grey New York.

Ogilvy Restructures Its U.S. Team With 9 New Group Leaders

Ogilvy USA begins plans to restructure with 9 new executive appointments.

Under Armour CEO Runs a Full-Page Ad in The Baltimore Sun Addressing Pro-Trump Comments

Kevin Plank stresses that Under Armour's diversity is its greatest strength.

Step Into the Weird World of Sparkling Ice in the Brand’s First Major Campaign

Sparkling Ice's first major ad campaign from agency Wexley School For Girls is certainly not bland.

72andSunny Moves Its New York Staff to Brooklyn and Is Absolutely Loving It

72andSunny moved out of New York's crowded Lower Manhattan and is now an open office space amid thriving startup culture.

Following a String of New Business Wins, Havas NY Hires a New Chief Strategy Officer

Dan Goldstein joins Havas New York.

This New York Agency Focuses on Purpose-Driven Campaigns

Oberland works with The Nature Conservancy, Juice Press and others, believing that "purpose—very much like digital—is here to stay as a trend.”

DDB San Francisco Focuses on Talent and Capabilities With 2 New Hires

Marla Ulrich named head of production and Denise Esterkyn joins as head of talent.

Russell Westbrook Goes Against the Status Quo in Latest Mountain Dew Spot

Mountain Dew wants you to do you.

The $3 Billion Account Win That Shook the Media World

PHD took on Volkswagen in addition to Delta, Carnival and more, earning it Adweek’s Global Media Agency of the Year honors for 2016.