Cadbury ‘Gorilla,’ at 10, Remains One of the Great Offbeat Triumphs of Advertising

The Mollá brothers from The Community pick their favorite ads ever

This summer will mark the 10th anniversary of Cadbury’s “Gorilla,” one of the earliest viral advertising hits of the YouTube age.

A decade later, the online spot—from Fallon London and director Juan Cabral—remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully hilarious vision of a gorilla drumming to “In the Air Tonight.”

In our latest “Best Ads Ever” video, Joaquín Mollá of The Community picks the 2007 spot (which won a Film Grand Prix at Cannes the following year) as one of his three favorite ads of all time—even if, as he admits, he can’t really describe why he loves it so much.

Check out the video above, in which Joaquín and his brother José each pick three classic spots as their favorites. They also talk about what inspires them creatively, and they show us some Verizon work The Community’s been doing lately that’s been getting a great reaction of its own online.

Check out the full “Gorilla” spot below.