You’re ready to put data at the center of your client-focused strategy by taking a comprehensive approach to media performance data and analytics. Now comes the hard part: What are the steps to scaling your data across all clients to drive performance, build stronger relationships and set up bigger opportunities?
The answer for brands and agencies that want to stay relevant: Use new technologies that achieve personalization at scale. Artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow.
Social media is a critical data set that offers insights into consumer preferences and market insights. But forward-thinking brands are going a step further and using social media data to understand how traditional marketing campaigns are impacting consumer perception and sales.
Retail marketers tend to mistake attribution for a one-trick pony—a post-campaign “proof of ROI.” But attribution can be so much more. By applying attribution methods across the full customer lifecycle, you can uncover how your media affects customer perception and behavior across their entire path-to-purchase.
Target has been using data for Pinterest campaign experiences to improve its targeting, creative and measurement across channels to build stronger customer relationships and grow its sales. Hear directly from Target and Pinterest about best practices for using data to drive retail customer retention.
Consumer behavior around search is changing and voice is at the heart of that change. So how do marketers adjust their strategies to the rapidly developing world of voice-based conversational commerce? Bing, iProspect and T-Mobile explore the opportunities.
There are over 100 million people in the U.S. who exercise at least twice a week. This is Generation Active, a group that defies traditional demographics and is difficult to reach via traditional media. Hear exclusive research about what it takes to connect with this elusive and influential consumer group.
Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. Find out about the 9 social media metrics you need to monitor.
When Jenny Craig wanted to boost its crucial Q1 sign ups, its agency identified and targeted likely buyers by marrying audience intent with lifestyle, blowing past its goals. Find out how knowing your audience just a little bit better can not only drive digital KPIs but also drive true business outcomes.
The move to a personalized customer experience has created a deluge of content that needs to be managed across your organization, campaigns and channels. It can become overwhelming and complex. Learn best practices for effectively managing brand assets at scale so you can regain control.