Data is changing how today’s top agencies approach creative. They’re mining insights to gain a deeper understanding of consumers and to optimize campaigns to ensure they resonate with the target audience. Hear how Saatchi and Saatchi UK uses social data to inform their creative strategy.
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20 percent of marketing spend while driving better campaign conversions. The rewards are high, but so are the risks. Hear best practices from major brands centralizing their analytics strategy.
Expedia Media Solutions wanted to shed light on the complex purchase patterns of bleisure travelers--people who travel for both business and leisure. Incisive digital tracking, combined with traditional surveys, was used to tackle the issue, and the learnings can be applied to categories beyond travel.
A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process.
Cord cutters have been a major concern for advertisers who need to leverage television's scale. But shifting viewing patterns are a reality and its time to put that anxiety to rest. The solution: Focus on cross-device identity to bring the precision of digital to your TV buys.
There are many factors that influence consumers as they zigzag between devices, platforms and locations to discover products and services and make purchase decisions. Get the results from a recent study on search behavior by YP and Thrive Analytics on the why before the buy.
When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it.
Live streaming (via Facebook Live, Periscope, Twitch, Snapchat and the like) is transforming the way real-time content is broadcast, shared and consumed, especially on social media. Hear about best practices that marketers can put into action for their live-streaming efforts.
The challenge: Audience targeting available on digital platforms doesn't translate to television advertising. Hear how advertisers can overcome this obstacle and inform their linear TV buys with behavioral online data.
The shift towards more social photo sharing provides an enormous opportunity for brands to better understand campaign performance, audience interests and influencer identification, but only if you're able to interpret the data from those billions of images. Don't miss out on this huge chunk of the social conversation.