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How Are You Measuring Your Upfront Investment?

The typical ways of buying TV inventory are being turned on their head, as new options are starting to influence just about every media sale.

CPG Brands Need to Amp Up Their Instagram Efforts

While an enlightened presence on social can make even the most mundane product next-level, many CPG brands struggle to track the return on their Instagram investments.

The Biggest Threat to Retailers? Better Retailers

Ecommerce isn’t the only threat to retailers. The other big threat is superior retailers.

How Twitter (Yes, Twitter) Became the Most Brand-Safe Platform

New research on the measures marketers are taking to stay protected from unsafe content has been released.

Being a Socially Active Brand Begins and Ends With a Commitment to Customer Truth

Consumers increasingly expect brands to support a cause, and they reward them with their business.

This Upfront Season, What’s Old Is New and What’s New Is Old

This year, things are decidedly different as digital and linear TV are colliding in new and compelling ways.

How Much Do Consumers Really Care About Controlling Their Personal Data?

It’s clear the industry isn’t where it needs to be when it comes to data control and transparency.

Get Ready for Connected-TV-First Advertising

With linear TV’s relevance diminishing and YouTube clearly not ready for primetime, it’s CTV’s time to shine.

3 Shifts You Need to Make to More Fully Connect With Customers

It’s time to figure out what it takes to authentically connect your brand story to your customers’ brand story. These three essential shifts in the way you develop, test and engage your customers are key.

Overcome the Personalization-Privacy Paradox

Marketers find themselves in a paradox, stuck between delivering the levels of personalization consumers crave and finding ways to protect their privacy at the same time. Here are some ways to strike the right balance.