For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.
With business models all evolving in real time, CMOs have lots more to worry about than what commercial’s running on this year’s Big Game broadcast.
Successful collaboration, unsurprisingly, requires both sides to work together, so that originality and imagination are enhanced by structure and process.
At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers.
Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver intelligent, unique journeys that cater to specific needs. The marketers who power personalization with data are seeing success.
If you’re thinking global, you need to think mobile. By 2020, emerging markets like India, Mexico, Brazil and Indonesia are expected to have more than 2.5 billion smartphone users.Â Our […]