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For Marketers Today, It’s All About the Experience, Stupid

The main effect of the Fourth Industrial Revolution is to put customers at the epicenter of the economy. Improving how customers are served must be a business’s primary consideration.

Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships

Here are six things you can do as the client to take responsibility for the brand-agency partnership.

Three Ways You Can Stay Ahead of the Latest Retail Trends

How brands can stay ahead of retail trends today.

What’s Your Brand’s Consumer Compatibility?

With location intelligence, your marketing can become more efficient and more powerful because you’ll know how your brand is performing with your target audience.

3 Ways AI Is Ready to Transform Influencer Marketing

With the use of AI, brands will know what to expect out of their influencer marketing investments.

Set Your Brand Up to Thrive in the Audio-Driven World

What brands should do now that more and more people are searching by voice.

Reach the 125 Million Consumers Who Won’t See Your Big Game Commercial

TV and digital cannot operate in silos any longer. Having an omnichannel view ultimately provides deep insights that reach far beyond mere campaign effectiveness and incremental reach.

The 3 Marketing Imperatives of Successful Digital Transformation

Companies that embrace these steps are disrupting all industries.

7 Secrets to Executing a Great Creative Brief

An effective project brief prevents stresses in client-agency relationships. Follow these tips to make sure your next brief gets you what you need.

How Better Ad Asset Management Helps Fuel Nissan’s Growth

How streamlining the asset management process for Nissan led to increased brand safety and integrity.