4 Metrics That Impact Your Mobile Web Ad Performance

Four interrelated attributes deliver higher performance and expanded reach for mobile advertisers.

What’s the Actual Value of Your Product’s Packaging?

Calculate the efficiency and engagement of your brand's packaging strategy.

2018 ADCOLOR Awards: Celebrating the Champions of Diversity and Inclusion

Celebrate and be inspired by the honorees and nominees for the 2018 ADCOLOR Awards.

How to Get the Most Complete Picture of the Mobile Consumer

A mobile device's movement provides key insight into consumer behavior.

Great Marketing Requires Emotion and Personalization

Brands must master the use of emotional language to drive consumer response.

IRL! Live Music Experiences Enhance Brand Connections

Exclusive research from Live Nation looks at the attitudes and actions of music fans and what brands can do to connect with them.

Meet the Challenge of Mobile Data in a Post-GDPR World

The mobile-first landscape demands that marketers update their data management strategy.

These Are the Ad Formats You’ll Want to Put on Your Holiday List

The innovative digital ad formats needed to win shoppers’ hearts and wallets this season.

Can the TV Industry Finally Embrace Technological Transformation?

A survey of TV ad buyers and sellers provides insights into how they feel they're being impacted by technology.

Hyundai Defines What Driving Really Means to Saudi Women

Hyundai's #WhatsNext campaign looks at what the changes in Saudi culture mean for women to drive their lives forward.