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Mobile

Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend Sony hack also reveals Evan Spiegel's outlook on advertising

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million…

December 17, 2014, 5:49 PM EST

The Hidden Meanings and Inspirations Behind Instagram's 5 New Photo Filters The first styles added since 2012

Instagram unveiled its first new filters in more than two years today, giving phone photographers five more styles to select from when editing their pics. Filters are the hallmark of Instagram,…

December 16, 2014, 5:47 PM EST

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16, 2014, 8:00 AM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them Kevin Systrom on the future of his platform

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of…

December 11, 2014, 2:25 PM EST

Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users It's also debuting verified accounts and purging fake followers

Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million. Facebook's companion company, bought…

December 10, 2014, 11:07 AM EST

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

Here's a Look at Instagram's First Beer Ads From Stella Artois Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

December 1, 2014, 12:07 PM EST

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

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