"I see 500 ways that Milo wins that situation and not a single path to victory for Bill Maher."
TV / Video
The chart-topping Kia spot has McCarthy starring as a hapless eco-warrior. The Super Bowl ad has had more than 900 post-game airings.
Indigenous Media and Josh Hutcherson's production company teamed up with CNE to produce short films from five up-and-comers.
The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'
The network is marketing the show is if it were in its first season as an influx of younger OTT viewers brings new life to the network's content.
Most people skip preroll ads, but a new study could help advertisers find creative ways to make theirs more effective, including making them six seconds long.
It's another option for creators to leverage yet another platform in hopes of becoming a standout star, and original programming could soon follow.
The company, which threw five upfront events last year, will shift to intimate gatherings with agencies beginning in March.