Nearly 65 percent of U.S. households now own a connected TV device, so it is more important than ever to incorporate the right TV strategy into your media plan. You can now target, measure and retarget CTV households, giving your advertising the impact of TV with the precision of digital.
In an era of bots and ad blockers, how can you be sure your digital ad campaigns are not only reaching their intended target, but also generating sales? The answer is to use in-store transaction data to tie digital impressions to actual consumer spending.
You need to start thinking about Twitter as more than a place to catch live commentary on sports, politics and awards shows. It turns out that the social platform’s instant reactions, emotionally charged posts and wealth of historical information can be an extremely important source of audience insights…if you know what you’re looking for.
A growing number of companies are turning to social listening to contain a crisis, prevent the spread of misinformation and minimize the impact to the bottom line. Hear insights from several recent high-profile brands’ crises, showing how social analytics identified changes in brand mentions and provided context to repair reputation.
What’s the best way to strike a balance between delivering short-term ROI and building the brand long-term? Hear how Fortune 100 insurance giant Nationwide is using big data analytics to push forward and reach success with the right balance.
Artificial intelligence may be the future of marketing, but do you have what it takes to work in AI? Bob Lord, IBM’s first Chief Digital Officer, has a front-row seat to the transformation reshaping marketing and will share his unique insights on how marketers can succeed in an AI-driven market.
Who are 2017’s most loved global brands and why do consumers love them so much? Each year, NetBase releases its Global Love List, a ranking of the brands that receive the most positive consumer sentiment on social. Get insights about this year's big winners and rising stars.
Customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships. Find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns.
Onboarding is an essential first step in bringing a company’s valuable first-party data online, but it doesn’t work in a vacuum. Hear from guest speaker Joe Stanhope, Forrester VP and principal analyst, to learn why you need to raise your expectations of onboarding if you want to maximize value of your data.
Consumers trust word-of-mouth, especially when it comes from experts and others with a passion for the topics (and products) they’re sharing. That’s the true definition of influencer marketing, a strategy embraced by the parent company of Arc’teryx and Salomon to increase engagement and revenue by putting authenticity and credibility first.
Learn best practices for using Pinterest to connect with retail customers and drive brand awareness. Walgreens will share insights from a Pinterest campaign it conducted that combined Static Pins and Video Pins to educate shoppers and drive home brand awareness.