It’s time to start thinking about mobile beyond the smartphone. Over 80 percent of U.S. adults now have smartphones, but consumers are interacting with a much larger mobile world, including smart homes and IoT, wearables, AR/VR, in-vehicle experiences and more. It’s a new era of mobile and you need to upgrade your strategy.
Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Find out six ways you can immediately put social listening data into action, and hear how Ford Motor is using it to improve customer experience.
What are the most influential touch points along today’s path to purchase? After all, the customer journey now passes through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.
When GDPR takes effect on May 25, it will change the way data-driven marketers collect data and engage with their audiences. Who will be impacted (and disrupted) by this regulation? Just the entire global ad tech ecosystem. It’s time to future-proof your organization against GDPR and mitigate your risks of non-compliance.
If you think marketing is about your brand, you’re mistaken. It’s about customer experience. That’s why the ability to deliver more human and intuitive experiences, at every touch point, for every customer, is the single most strategic investment for any company today.
Ad personalization can increase consumer brand awareness, recall and affinity. It also leads to action. To activate this kind of large-scale people-based marketing, you need to recognize one thing: Personalized experiences are powered by programmatic.
An astounding 269 billion emails are sent each day. But it is possible to break through the clutter and win the inbox by understanding how people engage with email and crafting your messaging to meet and exceed their expectations. Find out about the strategies the top email marketing campaigns used to stand head and shoulders above the rest.
If you haven’t heard of declared data, you will soon. Declared data is information that is willingly shared by an individual that describes their motivations, intentions, aspirations and more. And brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.
We’ve heard the statistic—an average of eight buyers are involved in the B2B decision process. But how does each buyer’s journey contribute to the purchasing experience of the organization as a whole? That’s the B2B account journey, and it impacts everything from account-based marketing to messaging.
How do some of the world’s most recognizable companies—like Wendy’s, Panera Bread, Macy’s, Zara and UBS—use social analytics to propel their brands? Find out some of the best practices they’ve put in place to enhance and protect their brand reputation, improve campaign performance and ensure a positive customer experience.
In today's content-rich world, marketers need to find the stories that resonate and engage your audience. That’s why brands should take a page from publishers on how to craft content with your audience in mind and measure the results to ensure it’s hitting the mark.
Today’s data-driven marketers are under greater pressure than ever to optimize budgets, personalize experiences and deliver growth. But all too often, their organizations are not optimized to handle the challenges of data with agility, speed and accuracy. Hear how Thermo Fisher, the $20 billion scientific products and services leader, has made the vision of a truly data-driven marketing organization a reality.
Personal storytelling can be powerful. It can make complex topics accessible, get ideas heard and valued, rally teams around a strategy and cultivate trusting relationships with products and people. Discover how to use it for personal and professional impact.
Consider this: 87 percent of consumers say they’ll buy directly from a brand’s website if given the opportunity. So why aren’t more brands creating these kinds of digital flagships? Find out why marketers need a direct-to-consumer commerce strategy.